Features
7 mar 19

Switzerland ends 2018 in the red, slow start of 2019

According to automotive market data specialists Dataforce, Swiss passenger car registrations in 2018 fell by 4.6% compared to the previous year. 2019 was also off to a slow start.

In all, slightly below 300,000 new passenger cars were registered in 2018, of which 21.4% was attributable to True Fleets. As a reminder, True Fleet registrations include all commercial registrations without dealer and manufacturer registrations and registrations to car rental companies.

The Private Market accounted for 53% of all registrations whereas Dealerships and Manufacturers registered 17.6% of new vehicles. Car rental companies represented 8%.

Brand performance

Volkswagen was the strongest carmaker in the True Fleet market, holding on to 12.5%. BMW took second place, followed with only 30 vehicles’ difference by Skoda (both 10.1%). Mercedes (8.5%) and Audi (7.1%) complete the top five.

Fuel preference

For the overall market, Swiss drivers clearly prefer petrol-powered vehicles, which accounted for 63.8% of new registrations. Diesel followed at a distance, with 30.3% of the market. As is the case in many countries, electric vehicles hold a negligible market share of only 1.8%.

In the True Fleet market, however, the preference is turned upside down, with diesel registering 46.6% and petrol 46.5%. Electric vehicles do slightly better, with a 2.9% market share.

January 2019

The new year started with negative numbers. Compared to the same month last year, the Swiss registered 5.1% fewer vehicles. Commercial registrations, on the other hand, grew by 0.5%.

Volkswagen is still the number one manufacturer in January 2019. This is also the case in the commercial segment, where the Volkswagen Transporter is the most popular vehicle.

Image: Volkswagen Transporter

Authored by: Benjamin Uyttebroeck