26 jan 22

ALD and corporate benefits team up to launch employee car schemes

Following its recent acquisition of LeasePlan, ALD Automotive has announced that it is teaming up with corporate benefits, the European employee discount programs provider.

The aim is to provide operational leasing services for employees in five countries across Europe, including: Austria, Belgium, Germany, Italy and the Netherlands. The company corporate benefits delivers employee benefit programs across a range of offers through local web-based portals. It currently does this for upwards of 12,800 companies and 8.2 million registered users.

Full service leasing packages for new and used vehicles

Full service leasing packages for a range of new and used vehicles are available for employees at discounted rates, or through special promotional offers, the company states. All models can include maintenance, tire change, breakdown assistance, insurance and vehicle registration and are available for flexible durations and mileages. The lease is managed by ALD Automotive for the duration of the contract.

Often referred to as “employee car schemes”, these mobility offerings allow companies to extend the benefits of a company car to their entire workforce while limiting involvement in implementation and implication in the contractual process.

Benefit packages to motivate and retain employees

Benefit programs can help companies of all sizes motivate employees by providing access to high-quality products and value-added services from well-known manufacturers and brands. In a press release, ALD claims such schemes can contribute to boosting employee recruitment and retention at near zero-cost, which at time when employment is high is important as retention is critical.

ALD Automotive is the first mobility provider of operational leasing to be selected by corporate benefits. ALD currently provides operational leasing services to private individuals in 23 countries across Europe, representing 165,000 vehicles (as at 30 September 2021). 

Patrick Ellenberger, CEO of corporate benefits, said: “ALD Automotive’s “employee car schemes” enables us to expand our employee discount programs, adding leasing services to the already wide range of offers we provide to companies. This cooperation aligns with our commitment to supplying employee discounts in Europe and constantly minimising the workload of companies and suppliers.”

Alongside benefit packages, an important enabler for optimising the uptake of  alternative mobility solutions is connectivity, specifically how it can support the uptake of alternative mobility solutions.

To learn more about this, join Fleet Europe’s Smart Mobility Institute's next key event on 17th February, 2022.

“We are proud to be working alongside corporate benefits to help further diversify benefit programs by giving employees with no mobility entitlement access to a selection of quality, fully serviced cars at a discounted price,” confirms Annie Pin, Chief Commercial Officer at ALD Automotive. “One of the key drivers of leasing for private individuals is to provide offers in line with their expectations and flexibility, simplicity and digitalisation are essential components to make this successful. This new cooperation leverages our leading position in the private lease segment for operational leasing in Europe and supports our strategic development plan, Move 2025, which aims to extend the reach of our mobility solutions and further expand our customer base.”

Image courtesy of ALD Automotive.

Authored by: Alison Pittaway