16 déc 22

Mobilize FS creates lease company

Mobilize Financial Services, a subsidiary of the Renault Group, is launching Mobilize Lease&Co in Europe and Latin America, both to accelerate its lease offer and to meet new mobility needs. 

Mobilize FS is the commercial brand of RCI Banque SA, the Renault Group subsidiary specializing in automotive financing and related services for the wider Alliance (also including Dacia, Alpine, and Nissan). It operates in 36 countries, and in 2021 financed over 1.4 million contracts for both new and used vehicles. 

Usage-based solutions

By launching Mobilize Lease&Co, the company wants to offer usage-based solutions that include flexible leasing offers, as well as fleet management offers through vehicle connectivity. The target groups include mobility operators, small and medium fleets, but also retail customers. 

Mobilize FS currently manages 350,000 operating lease contracts in different countries, structured differently for each market. The ambition is for Mobilize Lease&Co to standardize those offers, and to accelerate growth, with the goal of reaching a total fleet size of 1 million vehicles by 2030. 

Common brand

By 2030, private leasing is forecast to represent 62% of the car financing market in the main European countries, compared to just 36% in 2020. That evolution is one of the drivers behind Mobilize Lease&Co’s expanded and improved offer, which will be achieved by:

  • Offering one common brand across all markets in Europe and Latin America.
  • Deploying the most advanced technologies on the market to offer flexible mobility (including subscriptions via its subsidiary Bipi)
  • Providing an omnichannel customer experience, which will make it possible to subscribe to offers directly online and in the dealer network.
  • Considering partnerships where they can accelerate the deployment of the offer.
  • Creating a new team, headed by Enrico Rossini, who has been appointed VP for Mobilize Lease&Co and who joins the Mobilize FS Executive Committee. 

“All-in-one package”

Says João Leandro, CEO of Mobilize FS (pictured): "My thanks go to the Mobilize FS teams for creating Mobilize Pay, Mobilize Insurance and Mobilize Lease&Co in just six months. These three indisputable assets will enable us to become the brand reference for car-related mobility needs."

"Mobilize Lease&Co customers will benefit from an all-in-one leasing package with the services that best meet their car usage, whether for a new, a used, a combustion or an electric vehicle."
Image: Mobilize FS

Authored by: Frank Jacobs