24 oct 22

Disrupting the car - Evolving away from car ownership

As the world changes rapidly, organisations are working hard to evolve their employee benefits packages away from a focus on the company car towards a more holistic corporate mobility approach.

Key factors that are influencing this trend include:

  • The need to attract and retain talented employees as unemployment rates are falling rapidly. According to Statista, in the EU the employment rate stood at 69.2% in the first quarter of this year. This is significantly higher than immediately after the start of the covid-19 pandemic, when the employment rate dropped to 66.8%.
  • The climate crisis. The impact of the climate emergency is being felt throughout business and society. It’s no surprise that companies are seeking to make their company car policies ‘greener’ over the following years. Research by Willis Towers Watson shows that Belgium, the Netherlands, Poland, Spain and the United Kingdom are the leading countries in terms of the percentage of companies that intend to review their policies and introduce more flexibility and more environmentally friendly solutions. Moreover, many companies in these markets are already implementing (additional) alternative mobility solutions such as access to bikes/e-bikes, car sharing, ride-hailing, car-pooling and mobility budgets.
  • The rise of Mobility as a Service (MaaS). Now more than ever, local governments of cities in particular need to embrace new technologies, business models and management systems to definitively move towards environmentally friendly and affordable transport options. Businesses can play a major part in this ambition. An ever-growing share of frontrunning companies are encouraging their employees to use smart, electric, shared and autonomous mobility. Offering a mobility budget as an alternative to company cars combines well with other transport schemes and can contribute to urban development plans and help to tackle climate change.

Figure 1: Share of companies reviewing their policy and introducing more flexibility and more focus on the environment in 2022 (Source: Willis Towers Watson)


Meeting the needs of international corporate decision-makers

To adequately address this ever-evolving topic, corporate decision-makers such as mobility managers and HR professionals must understand the entire mobility ecosystem – the possibilities, opportunities and challenges – on both a local and an international scale. To help them approach the transition to alternative mobility strategically, the next Smart Mobility Institute (SMI) session will discuss use cases, best practices and legislative rules.

Discover new mobility solutions for short, medium and long travel distances! 
Click here to see our program in a nutshell.

Why should you attend?

  • Enhance your knowledge of smart mobility solutions 
  • Benefit from the lessons learned by the industry frontrunners
  • Learn how to successfully kick-start your sustainable and intelligent corporate mobility evolution.

Don’t miss this SMI session to explore opportunities for offering your employees corporate mobility solutions! 
Sign up here to secure your place.

The SMI session is aimed at corporate decision-makers in mobility and is included as part of your Fleet Europe ticket. Places at this unique forum are limited to just 50 attendees and these will be allocated on a first-come, first-served basis.

Disrupting the car – The Smart Mobility Institute gives you insight into new mobility solutions for short, medium and long travel distances
Convention Center Dublin (CCD)
16 November from 10:00-15:30 CEST


Authored by: Saskia Harreman