11 avr 19

Spanish True Fleet slide continues – but petrol and EV sales peak

Just under 129,000 new cars were registered in Spain last month – a loss of 3.6% over previous March, reveals Dataforce. But there was some good news too: “Petrol cars and EVs reached their all-time high in the True Fleet segment”, says Dataforce analyst Michael Gergen. 

The rout of the Spanish car market in March was pretty generalised: sales declined by 8.5% in the Short-Term Rental segment, by 3.4% in the True Fleet segment and by 4.4% on the Private market. Only Manufacturer and Dealer (self-)registrations went up, by 14.7%.

Double-digit growth
As for True Fleets, their decline in March (by about 900 units) was exactly in line with the year-to-date drop over the entire first quarter of this year (also 3.4%). 

Good news for the top five-ranked brands in the True Fleet segment, who all managed double-digit growth. Volkswagen remains the undisputed market leader, followed by Ford (up seven places, gaining 52.4%), Peugeot, BMW and Toyota (also up seven spots, having gained 44.4%). The rest of the top 10 was taken up by Renault, SEAT, Audi, Nissan and Citroën, respectively.

Record books
Ford’s remarkable achievement earned it a place in the Dataforce record books: March 2019 was the OEM’s highest monthly volume since 2008. This was due in large part to stellar sales figures for the Ecosport (almost tripling in volume), but the Focus, Edge and Transit Custom didn’t perform too shabbily either. 

But the biggest push came from the Kuga (pictured), beating the Nissan Qashqai and the SEAT Leon to become the number one bestselling model overall, with a market share of 4.6% (also a new record). 

Highest share
More than 90% of the Kugas sold in Spain last month were equipped with a petrol engine, and that was a more than telling detail. Dataforce figures show petrol cars reached their all-time highest share of True Fleet sales in March: 39%. The same goes for EVs: 1.9%. Predictably, the reverse was true for True Fleet diesels: just 46.2%, their lowest share on record. 

Petrol shares increased for 17 out of the 20 best-selling models, compared to March 2017. But that doesn’t mean we should write of diesel completely, warns Mr Gergen – at least not yet: “March’s diesel shares per OEM ranged from below 1% to more than 90%.”

Authored by: Frank Jacobs