ADESA Europe expands into Nordics
ADESA Europe is expanding into the Nordics via a partnership with KED Finland, an automotive consultancy. The collaboration took effect on 1 September. As it progresses, KED Finland will step into the role of ADESA’s sales representative in Finland (pictured: Helsinki).
“Our new partner is an automotive industry business specialist in the Nordic and Baltic regions,” says Mike Arts, Sales and Marketing Director at ADESA Europe. “This means they’re perfectly poised to guide us as we venture into these lands, discover new customers, establish a foothold in the Nordics and increase our northern sales.”
ADESA notes that the Nordics are a region with different tastes – EVs and SUVs more popular than elsewhere in Europe – which means new opportunities. “We’re not just bringing our northern customers the cars they want, we’re also creating new avenues for selling and buying for our customers down south,” says Mr Arts.
Belgium-based ADESA Europe is a business unit of global vehicle remarketing specialist KAR Global, and currently has sales operations in Belgium, France, Germany, Italy, the Netherlands and Spain.