ADESA reshuffles personnel for growth in 2022
ADESA is taking steps to expand its market share in Europe. The online used-vehicle auctioneer is focusing its efforts on two business lines.
“In 2022, we’ll continue to develop our first business line across Europe, offering ADESA-branded auctioning solutions to lease and rental companies, fleet owners and dealers,” says ADESA CEO Johan Meyssen.
ADESA Europe will also launch a new Dealer2Dealer business line, offering client-oriented solutions for dealers, with open and closed auctions. These solutions will be branded GWListe in Germany and ADESA elsewhere in Europe.
To support its expansion plans, ADESA is implementing some major personnel changes:
- Lars Agten (pictured left), currently Country Manager for ADESA Belgium, has been appointed Operations Director for ADESA Europe. Mr. Agten will take over managing the company’s operations in Germany, Italy, the Netherlands, France and Belgium from Pieter Behets. He will also manage ADESA’s large European accounts, and lead its logistics department.
- Gino Vleminckx (pictured centre), currently Chief Commercial Officer for ADESA Europe, will lead the team managing ADESA’s brand-new incubator, where new products and business lines will be developed. He will also oversee the marketing of those products.
- Pieter Behets (pictured right), currently Chief Business Development Officer at ADESA Europe, will temporarily take charge of ADESA Belgium. He will work woth Mr Vleminckx and his team to develop and market new products.