Alphabet extends remarketing partnership with BCA

Alphabet has extended its pan-European remarketing partnership with BCA until the end of 2023.

The current partnership, established in 2014, sees BCA remarket Alphabet lease returns to motor trade buyers in eight European countries via the BCA platform.

The sales programme is coordinated by BCA Fleet Control Monitor, a fleet solutions and remarketing platform that administers and controls all of Alphabet’s de-fleet inventory.

Image: René Lorr, Head of International Operations, Alphabet and Davide Coco, Commercial Director Europe, BCA