How to share mobility
Now is the best time to go for shared mobility. There may not be an all-encompassing super app, but as companies are reviewing their mobility needs in the New Normal, the time is right to start sharing.
The super app that aggregates all mobility options in the whole country, or even in several countries, does not yet exist, but that isn’t necessarily a problem. Large and mid-sized cities have already quite a wide coverage and various platforms simplify the administration of managing several accounts or providers.
Here are 5 tips to making shared mobility a success among your employees.
1. Get all stakeholders on board
The first step is important, as mobility goes beyond the traditional fleet department. It requires close collaboration with departments like HR, Compensation & Benefits, Finance, ... Identify who they are in your case and how shared mobility can benefit them – in other words, what’s in it for them.
2. Analyse your needs
Take stock of the mobility needs that exist within your company today. Look beyond what existed before corona and what exists while we’re still figuring out the future. Keep in mind your company’s location, commutes, current and future mobility needs.
3. Start with pilots
Don’t wait for the super-app that encompasses everything that’s on the market. The best way to find out what works, is to try services out. Seek out motivated drivers and set up pilots and make participation voluntary.
4. Go local
Sharing mobility is still very fragmented. Mobility platforms and apps typically operate locally, often in specific cities rather than countries or continents. That means general targets may be set at a regional level, but concrete implementation needs to be localised. It also means pilots will have a limited geographical scope.
5. Adapt your strategy
In the set up stage, you can expect to adapt your shared mobility at regular intervals. Even after a wider roll-out, shared mobility will be in constant development. Keep adapting your strategy based on your experience and on what’s available.
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